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At The Organic Skin Co., we believe that true beauty is about more than the way you look and feel (although these things are important, of course they are!), it’s also about the way you interact with the world around you. It’s our aim to play a part in this; to offer you products which help you in your desire to do good: not only by yourself, but by the people around you, by the creatures who share our world, and by the planet too.

And yes, we know! That’s quite some statement – ‘Our products help you do good.’ Here’s 5 ways in which we back it up:

  • Every time you purchase one of our products, we plant a tree on your behalf. This is not only vitally important for our environment, you should also know that our partners – Eden Reforestations – help, and are helped in turn, by indigenous communities worldwide, with villagers from these communities working side by side with Eden to help plant trees and regenerate forests.
  • Whenever you use one of our products, you’re helping fight the good fight against the beauty industry’s number one problem – excessive waste. More than 120 billion units of packaging are produced globally every year by the cosmetics industry, most of it non-recyclable, and contributing to the loss of 18 million acres of forest annually. We’re working hard to help overcome this. Our packaging is recyclable, and we’re constantly refining our sustainable, refillable packaging systems to help support the environment and minimize waste (our customizable makeup palettes, for example, are all refillable, and we’re rolling out our pods in sustainable, pulp packaging).
  • All our products are cruelty free. You can use them safe in the knowledge that you’re helping to protect animals, not exploit them. Our certified organic ingredients play a part in this. They’re a guarantee that the plants and herbs we use in our formulations have not been exposed to synthetic, chemical herbicides or pesticides – toxic products which leach into the environment and do great damage to the delicate ecology that animals are so dependent on for their survival.
  • We’re a makeup company, which means we use mica in some of our products. But you can rest easy knowing that you’re supporting ethical work practices. We have a zero-tolerance policy towards child labor being used for mica mining and source our mica only from vendors who work with accredited NGOs and suppliers.
  • Every time you use our products, you’re helping to support community farms in India, where we source many of our organic ingredients. This is vitally important, as these farms are helping revitalize rural towns and villages throughout India; small communities whose very lifestyle has previously been threatened by the overuse of chemical pesticides and fertilizers.

Let’s cut to the chase. At a time when our personal wellbeing has never been more important, the chemicals found in many cosmetics are simply no good for our skin and our general health.

Did you know that nearly 11,000 different chemicals can be found in our personal care and beauty products, and only 11% of them have ever been evaluated for safety by independent bodies?1 Only now is research being done into their potential impact on humans and the findings are disturbing. Scientific evidence exists that exposure to some of these chemicals – which include ingredients commonly found in our makeup like parabens, phthalates, carbon black, retinyl palmitate,bismuth oxychloride, gluten, talc,and tocopheryl acetate -is contributing to:

  • cancer,2
  • reproductive abnormalities,3
  • early puberty,4
  • infertility,5
  • obesity,6
  • asthma,7
  • allergies,8
  • and other endocrine, neurological, and metabolic problems9


Ouch, right? Unregulated, untested, synthetic chemicals are everywhere in our makeup and they’re likely making us sick. But here’s the good news – You won’t find any of them in our makeup!! Instead, we use ingredients that are altogether different…


We make natural, organic, makeup and skincare. Our organic ingredients are all certified by an independent agency and we list every single ingredient we use on our packaging, so that you know exactly what you’re putting on your skin.

Better still, the ingredients we use are good for you. Studies show that organic ingredients are naturally sympathetic to our skin, and our products are specifically formulated to help with your skin’s delicate pH balance.

We are also world leaders in the use of revolutionary supercritical extracts, which are not only more pure than conventional extracts, but up to 500 times more potent! We add these special extracts – we like to call them our superpower – to all our products, alongside a host of organic oils, so that we can offer you makeup that also doubles as skincare.

In the end, we aim to make products that not only help you look good but feel good too. But they also come with something extra, something that we think defines the future of beauty…


Our cream eyeshadow is highly pigmented and filled with moisturizing and revitalizing organic ingredients to care for the delicate skin around your eyes. It can wear differently on some skin types when compared with more conventional (non-organic) eyeshadows however, and – if you find this to be the case – we recommend applying as follows:

  1. Prep Your Lid
    • a. Let your skincare sink in so that it’s dried before you apply your makeup.
    • b. If you like, you can apply a bit of translucent powder to mattify the base and absorb any oil.
    • c. Begin by applying a concealer, primer or foundation. This is to even out any natural discoloration and gives the eyeshadow a base to hold onto.
  2. Start with the center of the lid, then sweep it across.
  3. Apply with the tip of your finger (make sure it’s clean) using a press and sweep motion.
  4. Keep your eyebrows raised when you apply – this gives you a flatter surface
  5. You can apply with your fingers and use a clean blending brush to blend it out.
  6. Prefer no fingers / long nails / want higher pigment payoff? Then a precise, small-head brush like this is perfect for the job.
  7. Set oily zones (e.g. crease) with a light touch of powder using a fluffy brush.
  8. Leave a little time to dry before you apply your mascara.

Breathing. It’s one of the few things that all of us who are interested in the business of living must do. And we do it a lot.
16 breaths per minute, on average. That 960 breaths an hour, 23,040 a day, 8,409,600 a year and 672,768,000 breaths over the course of an average lifetime.
You’d think, with all that practice, that we’d be good at it. But we’re not. When it comes to breathing, most of us are hopeless and it’s making us sick.

How Come We Suck at Breathing?
Our modern lifestyle has a lot to do with it. Stress is a constant factor and a lot of us spend our days busily sitting still. We park up at our desks, hunch over our computers, and take short, sharp sips of breath as we try to navigate a path through our work and our personal lives.
Even worse, we breathe unconsciously. With so much else to think about, something which takes so little effort and absolutely no thought is to be celebrated. We can put it to one side, not worry about it.
Trouble is, proper, healthy breathing requires conscious effort.

Why Does Poor Breathing Contribute to Poor Health?
Most of us only use one third of our natural lung capacity. Instead of using our diaphragms as our main breathing muscle, we rely on the weaker intercostal muscles in our rib cage. The result is that we breathe too shallow and too quick. We’re not drinking in the amount of oxygen that we should and we’re not ridding ourselves of sufficient carbon dioxide.
And so we become subject to ill health. Starved of oxygen, which is vital for the production of energy and for the maintenance of healthy cells, our bodies experience a toxic build-up. This not only reduces our levels of vitality, but also lowers our ability to resist disease. As a result, we become susceptible to a whole host of problems, including fatigue, chest and back pain, sleep disorders and stomach upsets, whilst other conditions such as chronic obstructive pulmonary disease (COPD) and hypertension can be exacerbated.
If we want to protect ourselves against ill health (and that’s a given for all of us), then proper, conscious breathing is a good place to start. In Part 2 of this article, we look at exactly how we can go about this.


In Part 1 of our article on breathing, we discussed why most of us suck at this oh-so-vital part of our lives and the negative consequences it’s likely having on our health. Now, we look at what we can do about it.

So, How Do I Breathe Properly?
A good place to start is to make breathing a conscious action (at least occasionally!). We need to be aware, first of all, of how we breathe and, on the back of that, what we can do breathe better.
For most of us, the problem is that we breathe from our chest, rather than our abdomen. We need to learn to breathe more deeply, bringing our diaphragm into play and pulling more air into our lungs.
There are all sorts of breathing techniques which will help us do this (sooo many books and videos on this topic, should you care to look for them!), but like any new skill, it’s best to start with the basics and work from there. Here’s an easy-to-follow, 5-minute breathing exercise that we can all benefit from:

* To begin, lie down on a blanket or rug, legs straight and slightly apart, arms relaxed at the sides, palms facing the air. Alternatively, sit up straight, back upright and spine lengthened.

* Once comfortable, make a conscious effort to breathe through the nose, mouth closed. This allows the tiny hairs and the mucus membranes in the nose to do their job and filter out dust and toxins, something which simply doesn’t happen if we breathe through our mouths.

* Inhale deeply, making sure that the abdomen rises along with the chest, as though the stomach is a balloon filling with air.

* Retain the breath, even if for only a second. Properly performed, even brief retention of breath provides profound therapeutic benefits to every organ, gland and functional system in the body. In actual breathing exercises, breath retention for 3-4 seconds helps slow down heartbeat, reduce blood pressure, and trigger cellular respiration.

* After inhaling for 3 to 4 seconds, exhale slowly for up to 7 to 8 seconds (it may take a while to get the hang of this, so just go with what you can, initially), ensuring as much air as possible is released. Repeat for approximately five minutes, remaining completely relaxed and engaged in the simple process of breathing properly.

After a while, this kind of breathing will not only seem natural to you but will bring with it a sharp increase in your sense of vitality and wellbeing. You’ll become more conscious of how you should be breathing, you’ll start to fix your posture (less slouching in front of your computer or on your sofa is a good thing!), and you’ll be better equipped to handle stress.

Given time, you might also choose to discover more advanced breathing techniques, or even take up yoga, which places a great deal of focus on proper breathing and the benefits it can provide. Yoga is, in fact, integrally linked with the yogic science of Pranayama. Prānāyām is a Sanskrit word meaning “extension of the prāṇ or breath” or, “extension of the life force”.
Breathing. It’s something we do a lot. It makes sense then, that we should do it well.