The five-star rating is for the customer service and quality of blush. However, I didn't find the blush colors to match the website photos which made it difficult to find the right shade. I started out with First Blush because the photo looked like a neutral peachy-pink, but it was way too warm/orange in person for me. I exchanged it for Velvet because the photo definitely looked like a cool pinky/purple, but it's actually more like magenta in person. It was so far off from the photo that I thought they sent me the wrong color at first. It looks bright red on my skin, so again a no-go. However, I mixed the two colors together and this turned out OK. Not my favorite, but the cream looks natural on the skin and definitely feels "clean" and non-irritating or pore clogging. So that is a plus!