In our short series on the art of eye maintenance, we’ve looked at how we can exercise our eyes to keep them working like they should and discussed how diet plays a role in keeping them healthy.

Now, we get to the really good part. How, exactly, can we keep our eyes looking beautiful?

Let’s start with what we shouldn’t do. We shouldn’t pickle the skin around the eyes with toxic chemicals, that’s what! And yet, this is exactly what we do, mainly because they’re found in a lot of eye creams and moisturizers, as well as most of the eye makeup currently on the market.

We need to stop. These chemicals can lead to a variety of conditions ranging from red, scaly eyelids to serious long-term health conditions. Benzalkonium chloride, for example (otherwise known as BAK) is well documented to be toxic to the epithelial cells of the eyes, which not only help protect the eyes from environmental irritants but also help them absorb and distribute nutrients. Given that BAK is a preservative commonly found in eyeliner, mascara, and makeup remover, this is a major concern. Likewise, ingredients that have been linked to cancer like formaldehyde, parabens, and retinyl acetate are still found in too many eye products.

In the end, we have a choice when it comes to the products we use to enhance our eyes. Either we learn about the ingredients that are linked to detrimental effects to our health (and slavishly read every single ingredient list we come across), or we buy natural and organic eye products.

The second option is undoubtedly easier, especially since a number of great organic eye creams are now on the market, as well as an increasing number of natural makeup products for our eyes.

At The Organic Skin Co. we strive to create makeup that not only helps you look good but which is also good for you and your skin. That means, in the place of toxic chemicals, we use super-hydrating, skin nourishing ingredients like organic castor oil (check out our The Eyes Have It range) and organic aloe vera (which you’ll find in both our eyeliners and our mascara). And we also make extensive use of replenishing, regenerative supercritical extracts in all our eye products, to add a real splash of goodness (these extracts are what makes our Meet the Press range so good).

And the really, really good news? The addition of these ingredients doesn’t come at the expense of color payoff or efficacy. Our eye products deliver everything you need to get the look you want, with the added benefit that they care for your skin at the same time.

So, if it’s beautiful eyes you’re looking for, it pays to think natural!